Can Opt-In Video Marketing really work?

The strategy is simple. Pay people to see ads. If you need an incentive to get attention, pay the price, be it a coupon, additional content or anything else that the prospect considers...

Why is the market crash a buying opportunity?

After the horror show last week, the stock market is ready for its second correction of the year. At the close on Friday, the S&P 500 index fell 9.2% from its highest...

Linkedin Dynamic Ads

LinkedIn Dynamic Ads allow marketing professionals to attract prospects. LinkedIn now has more than 500 million users and if you want to reach business decision makers, it could be the perfect place...

Do Twitter Ads really work?

As the new year approaches, many of us find ourselves in a reflective mood. And that's exactly how JotForm founder Aytekin Tank felt when 2017 was coming to an end. While walking along...

The Age of Digital Collection

With her short gray hair trimmed and her buttoned shirt, she stands out like a sore thumb among teenagers and twenties, robots and assistants with winged warrior costumes at the recent...

The Ways Artificial Intelligence Will Change Content Marketing

In many ways, artificial intelligence (AI) is already influencing digital marketing in general and content marketing in particular. But the truth is that there is much more to come, many more changes...