LinkedIn Dynamic Ads allow marketing professionals to attract prospects.
LinkedIn now has more than 500 million users and if you want to reach business decision makers, it could be the perfect place to market your business, especially with the addition of a new custom ad format.
LinkedIn has launched a new type of ad called dynamic ads. In the Dynamic Ads blog post, Ayusman Sarangi from LinkedIn explains:
“Dynamic ads help you build deeper relationships with your audience by automatically customizing your advertising creativity with publicly available information from LinkedIn member profiles. With this added visibility and scale, you can create more memorable experiences with the most important people for your business. ”
With Dynamic Ads you can customize the creative of the ad to show the details of the member’s profile, such as their photo, name, company and job title. LinkedIn says this «will capture the attention of your audience in a way that standard image ads can’t.»
The first results are also promising, as LinkedIn has shared that dynamic ads have shown up to 2 times the click rate of traditional image ads.
With Dynamic Ads, you just need to write your ad copy, set up the creativity, and then LinkedIn will automatically customize your campaign for each person you are targeting.
Dynamic ads are available in three different formats (tracking ads, Spotlight ads and content ads) and can be used in your marketing funnel to connect with potential customers at different stages of your trip. At the top of your funnel, you can use Follower ads to create brand awareness, participation and turn members of the target audience into followers of the Company Page.
Procore Technologies has used Dynamic Ads to recognize the brand as it expands its presence worldwide and the brand’s social media marketing specialist, Heather Barnhart, explained to LinkedIn:
“Our need for brand awareness in each region was imperative. Dynamic LinkedIn ads were a great way to quickly create personalized ads for followers targeting the exact audience we’re looking to attract. ”
With the middle and bottom of the funnel perspectives, you can use the «Spotlight» or «Content» ad formats.
Spotlight ads allow advertisers to show products, services, events and more. And when members click on your Spotlight ad, they will instantly go to your website or landing page.
Linkedin’s third type of ad, content ads, can be used to generate leads. LinkedIn says that ads can be used to «give a personal touch to content promotion.» In his own ads, LinkedIn likes to place the author’s photo in creativity to humanize the ad and show that there are real people behind each piece.