Building links with Great Content, Natural Distribution Networks
The debate is over and the results are clear: the best way to improve domain authority is to generate a large number of links won from high-authority publishers.
Obtaining these links is not possible through:
1- Link exchanges.
2- Purchase of links.
3- Private blog networks, or PBNs.
4- Comment links.
5- Paid native content or sponsored publications.
6- Any other method you may have found.
There is no shortcut. The only way to win these links is to create content that is so interesting, relevant and of journalistic interest to the audience of an editor that the editor wants to write about that content.
Success, then, is based on doing three things extremely well:
1- Develop content of journalistic interest (usually means that the content is based on data)
2- Understand who to launch for the best chance of success and natural syndication
3- Write and send releases effectively.
Not all news publishers are the same. Some publishers behave like hubs, or influencers, generating the stories and content that are then «collected» and written by other publishers that cover the same or similar rhythms.
Some of the main centers should be obvious to anyone: CNN, The New York Times, BBC or Reuters, for example. Their size, brand authority and their ability to give news make them go to sources for the origin of news and some of the most common places where journalists and writers of other publications go to get story ideas.
If your content is picked up by any of these sites, it is almost certain that you will enjoy widespread syndication of your history in almost all places that may be interested without any intervention on your part.
Unfortunately, outside of the most important players, it is often unclear which other sites also enjoy the «Concentrator Status,» which acts as a source of much of the news writing that occurs around a specific topic or topic.
Tight groups are publishers who bond with each other very often, which creates a strong force of attraction and keeps them together. Publishers like these are often owned by the same parent company or have built-in automatic link syndication relationships. A good example is the Red Gawker.
The proximity of the nodes in this network is the result of a strong interrelation and syndication of stories, along with the effects of the links of the whole site shared between them. A similar group appears with the main editors owned by NBC (NBC.com, MSNBC.com, Today.com, etc.).
The new data tools allow a deeper understanding of how the universe of news publications and the larger «blogosphere» work dynamically. Network visualization tools in particular can be used to provide otherwise impossible information about the relationships between publications.